Jay Cross writes articles, white papers, books, brochures, blogs, speeches, screeds, web pages, direct mail, and research reports.

Foreword to The Handbook of Blended Learning.

"Is it not nutty for a learning strategist to ask 'Why blend?' The more appropriate question is, 'Why not blend?' Imagine an episode of This Old House asking, 'Why should we use power tools? Hand tools can get the job done.' For both carpenters and learning professionals, the default behaviour is using the right tools for the job."

The Business Singularity, Beyond eLearning

"Business is morphing into flexible, self-organizing components that operate in real time. Software is becoming interoperable, open, ubiquitous and transparent. Workers are learning in small chunks delivered to individualized screens at the time of need. Learning is becoming a core business process measured by key performance indicators."

What is Workflow Learning?, eLearn (2004).

"You've heard about the promise of Service-Oriented Architecture? XML? It's finally happening. Intelligent software agents tackle the Mickey Mouse work, freeing workers to serve customers, make judgment calls, generate innovations, and accelerate the pace of the business."

A Fresh Look at ROI Learning Circuits (January 2001).

"Where you stand on ROI depends on where you sit. Different levels of management make different sorts of decisions, so it's appropriate that they use different measures of ROI. Accounting fails to recognize that people become more valuable over time."

eLearning: You Built It -- Now Promote It, eLearning Developers Journal (2003).

"Your elevator pitch is what you say when your CEO steps onto your elevator and asks what you're doing. You'd better include the three basic elements of marketing: your brand, your position, and your target segments."

Cover Story

Workflow Learning Gets Real, with Tony O'Driscoll, Training (February 2005).

"80 percent of formal training is wasted effort: Workshops progress at the pace of the slowest participant, content is dated, the learner needs little of what's being delivered, the method of delivery is not tuned to the needs of the individual worker, motivation is absent, or timing is off. The half-life of newly learned material is three days; if learners don't use it immediately, they lose it."

The Transformation of IT, Training (February 2005).

"Web services and services-oriented architecture are utterly geeky terms for describing the most important advance in computing since the byte. Finally, computing is going to serve business instead of enslaving it. How will this sea change in IT come about? By applying the same principles that fuelled the titanic growth of the internet: interoperability built on simple, common standards; flexibility; faster cycle times; decentralized control; incremental development; repurposing of content; network effects; the promise of wealth; and the collaboration of countless true believers."

eLearning: You Built It -- Now Promote It, eLearning Developers Journal (2003).

"Your elevator pitch is what you say when your CEO steps onto your elevator and asks what you're doing. You'd better include the three basic elements of marketing: your brand, your position, and your target segments."

Food for Thought LiNEZine (Winter 2001).

"Treat the learner as a customer. If the customers aren't buying, it's your fault, not theirs. Make it easy for them to buy (learn). Use interactivity, relevance, wit, and excitement to keep your customer engaged."

Additional articles from LiNEZine →

Days in the Life of an eLearner (Fall 2000)
Being Analog (Summer 2001)
The Changing Nature of Leadership (Fall 2001)
The History of People-Focused Practices (Spring 2001)

Effectiveness column in Chief Learning Officer

Emergent Learning Chief Learning Officer (2004).

"The performance metric for troops on a plane headed to a new hot spot and for systems engineers countering a new competitive threat are the same: How soon will they be ready to perform?"

Podcasting: Broadcast Your's Organization's Knowledge. Chief Learning Officer, October 2005.

"Podcasting will profoundly impact knowledge management, corporate training, and in-house communication. Just as blogging gave us all a personal printing press, podcasting gives us an inexpensive, personal broadcasting studio."

Additional Effectiveness columns from CLO →

Frontline: eLearning Forum Learning Circuits (February 2001).

"Cliff Stoll caught everyone's attention by loudly proclaiming, 'E-learning is a fraud!' Muttering that simulations were a great way to avoid the person sitting next to you, Stoll said that the designers of flight simulators spent more time making the clouds look right than getting to what the pilots really need...."

Time Matters, Profit Returns (for X.HLP, 2001).

"While training directors may have different objectives than CEOs, everyone in today's business world shares one need: they want it all now . A million monkeys at a million terminals could develop your entire curriculum, with Flash animations and a repository of SCORM-compliant learning objects. Nobody's got time to wait."

Leveraging the People Value Chain (for SmartForce, 2000).

"Companies looking for workers who take orders, understand discipline, and put the welfare of the company above their own will be disappointed. Workers like this no longer exist."

Converting Intellectual Capital into Competitive Advantage (for Avaltus, 2001).

"Success in the knowledge age requires a unified approach to creating, maintaining, and exploiting intellectual capital, the knowledge platform. The objective is to deliver the right information at the right time to the right person, simply, economically, and immediately."

Learn Fast, Go Fast. (for SmartForce, 1999).

"eLearning is to traditional training as eBusiness is to the five-and-dime."