The Jay-Blog

In today's email: If you

In today's email:

Woo! Woo!

When the Going Gets Weird,

When the Going Gets Weird, the twisted life and times of hunter s. thompson by Peter O. Whitmer

I noticed this on the shelves of the Albany Library. Seeing as how I'm half-way through Gonzo Marketing, I couldn't resist. Hunter is a drunken nutcase but his very irresponsibility keeps you on edge. Hunter's always in his own movie, and the reader never knows when the drugs will kick in and he'll lob in a smoke grenade or load up his shotgun. Alas, the man is less interesting than his writing.

The Timeline of Computer History

The Timeline of Computer History at The Computer Museum History Center in Mountain View

I remember when most of this happened. My first program: 1965.

Kotler on Marketing How to

Kotler on Marketing
How to create, win, and dominate markets
by Philip Kotler

I read this to help get my thinking together on Lance's and my book, tentatively titled Marketing eLearning. It's a good "marketing for dummies" tract.

Meeting customer expectations will only satisfy customers; exceeding their expectations will delight them.

"Neanderthal marketing" includes "equating selling with marketing, emphasizing customer acquisition rather than customer care, trying to make a profit on every transaction rather than trying to profit by managing customer lifetime value, pricing based on marketing up cost...."

excerpts from the New York

excerpts from the New York Times, February 8, 2002

Eye Cell Tied to Body Clock Shocks Experts
By SANDRA BLAKESLEE

With the help of three kinds of blind mice and some ugly frogs, scientists have discovered a new class of light-sensing cells in the retina.

The cells, which are different from the rods and cones that enable vision, appear to reset the body's master biological clock each morning and night. The researchers said that while the finding was made in mice, it was certain to hold true for humans, with implications for possible treatment of sleep disorders, jet lag, depression and other maladies involving the body's internal clock.

Dr. Berson said a deeper understanding of the new photoreceptors might lead to novel treatments for disturbances of the body's internal clock. It may turn out that people who have defects in the newly described system could suffer from "time blindness," similar to colorblindness.

Three kinds of blind mice posed the problem. [See how they run.]The first was a mutant mouse that lacked all its rods and 95 percent of its cones. "These animals are blind, yet they are as good at responding to light in setting their daily rhythms as their sighted litter mates," Dr. Foster said.

"I'll never forget the first time we did the experiment," Dr. Berson said. "We gathered around the rig. The cell was sitting in darkness. We hit it with light. Nothing happened for almost a second. Then all of a sudden it began to spike. We went crazy. The missing photoreceptors in the retina and the cells that talk to the clock are one and the same."

Now what?

Make dem bones dance! You

Make dem bones dance!

You pull the strings