In the 1970s, the Navy did a study to find out how long people can listen to other people talk. The objective was to best use the time of instructors and students throughout the Navy's education system. The answer surprised a lot pf people. The answer awas not an hour or even half an hour. The answer was just 18 minutes.

Boil your message-grabber-takeawy to 8 seconds.

The strongest start of all is silence.

from Tee Articulate Executiveby Granville N. Toogood

"I know the rent is in arrears.
The dog has not been fed in years.
It's even worse than it appears."