from Customers.com
how
to succeed in ecommerce
1.
Make it easy for customers to do business with you.
2.
Focus on the end customer for your products and services.
3.
Redesign your customer-facing business processes from the
end customer's point of view.
4.
Wire your company for profit: design a comprehensive, evolving
electronic business architecture.
5.
Foster customer loyalty--the key to profitability in electronic
commerce.
i was developing an ecommerce
site with a difference, a consultative site. it would
teach visitors how to get more customers. enlightened visitors
would recognize the value of our products. instead of listing
everything money can buy, this site would recommend the
best in each category. alas, a sales-focused manager took
over the project. forget differentiation. forget service.
let's sell quicken. and act! and whatever they want. too
bad there's no margin in doing that.
five things a business can do to capitalize
on the opportunities for business in cyberspace:
Establish direct channels. Companies can use the increasingly
ubiquitous Internet to establish direct, interactive links
with customers, suppliers, trading partners, and others
in their value chain.
Create new value. Companies can use the Internet to
create and deliver new products and services that have not
been feasible before.
Extend boundaries. Cyberspace transcends geographical
borders and other traditional boundaries, enabling businesses
of all kinds and sizes to widen their horizons.
Become a community magnet. With effort and commitment a company
can dominate the information and access channels within
an industry or community of common interest, effectively
setting the rules by which others must play.
Short-circuit
the value chain.
Direct links with customers and suppliers make it possible
for businesses to bypass others in the value chain, either
eliminating intermediaries or capturing their businesses.
Internet
Time Group