"About 25 years ago, in 1974, I co-founded DK as a creator of high-quality practical information books for global markets. I believed that we could produce books that would fully explain principles, skills and techniques through text, diagrams and illustrations to a degree that had not previously been done and that we could achieve this by marketing the idea worldwide, thus enabling the final product to retail in every high street at a price no higher than the less well-illustrated competition."

"This has proved to be a winning formula, and has been the basis of our success and our reputation as a producer of quality information. Our publishing record shows that we have to date sold over 300 million books. In the information age of which we are now all a part, it has been a natural progression to take this principle and apply it to the other media of our time - notably software and television. By aspiring to the same standards as we have achieved in books - i.e., spending sufficient money on the page to ensure maximum clarity, and marketing the product worldwide - we have taken the DK publishing ideal into new dimensions, into moving pictures, into text and images that can be accessed in random order at the touch of a button."

--Peter Kindersley

Click this spread from the Eyewitness Guide to Paris but be forwarned: The full-size version is 240 KB.