notes from Jerry
Weisman's presentation.
VERBAL
VOCAL
VISUAL
VISUAL & VOCAL/VERBAL
DELIVERY SYSTEM/PAYLOAD
STYLE/SUBSTANCE
form more important than substance (unless substance is truly
extreme). Proof:
Reagan the "great communicator."
"Before" video: best business accomplishment
VISUAL
eye contact
stance
hands
face
VOCAL
volume
inflection
rate
OBESERVATION AND JUDGEMENT
If visual/vocal contradicts verbal, negative audience
empathy results.
Consider the inner game.
George Bush before coaching as example of how not to
do it.
MYTHS
Silence is deadly.
Groups are different from one to one.
Don't ask "How am I doing?"
Rather, ask "How are they doing?"
Turn the focus outward.
Connect with the audience.
Create empathy.
Get feedback.
POWER OF PROJECTION
Sighting
Trajectory "STP"
Projection
POWER OF PHRASING...AND PAUSING
Deliver one-on-one packets of information.
Deliver a full phrase before turning.
Don't shift in mid-phrase.
Breathe between phrases.
analogy to garden hose
Contemporize.
Cite mutual examples.
Say "you and me."
Ask questions.
video practice: personal resume
STRUCTURE OF PRESENTATION
1. Attention-getting opener
a
question
a
quotation
a
statistic
an
anecdote
2. Tell 'em what you're gonna tell 'em
3. Tell 'em (using examples)
4. Tell 'em what you told 'em
with
a memorable close
Jay's Notes
Good presentation requires unlearning in order
to be spontaneous, natural, authentic.
Use a karate mindset: let your opponent lead, use his
strength as your strength.
Play the inner game by visualizing yourself as a true believer
who is here to share a secret.
This will foster contagious enthusiasm, fervor,
vigor, sincerity.
Goal: sound conversational and maintain eye contact as
if spontaneous
Method: become familiar by reading over several times aloud,
see words in group and then speak in phrases.
Tape and check timing, clarity, continuity,
vitality
Development of a point: state, explain, give examples,
prove, restate
Sarnoff mantras: I'm
glad that I'm here. I'm
glad that you're here.
I know that I know. I care about you.
Great meeting opener: You have three minutes to explain to
others in your group everything that happened to you since
high school that led to your being here today.
Then each introduce one another.
1. I will not
waste your time.
2. I know who
you are.
3. I am well
organized.
4. I know my
subject.
5. Here is my
most important part.
6. I am finished.
1. joy
and ease
2. sincerity,
credibility, concern
3. enthusiasm--fire
in the belly
4. authority
To ask a difficult question, separate yourself from the interviewee's
critics, "Some critics say that..." or "Your
opponents claim that...."
"Why do you say that."
from Dorothy Sarnoff's Never
Be Nervous Again
editing: strike out every third word; use lots of you,
your, we our...make it conversational
look at the listener 90% of the time. Kennedy would shift
from one eye to the other--planting his message in each.
a benevolent face says I understand.
never have any empty seats.
