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FUNDAMENTALS

Relevance, importance, impact, 80/20

Probability, .p

Timing, past or now or later

Leverage, risk vs. reward

Level, ground-floor vs. process vs. metaprocess

Initiation, pull vs. push

 

Conversation, context

 

What business are we in?

Is this the elephant?

 Who is the customer? What does she need?

The is no such thing as a free lunch.

What's in it for me?

Every decision is a trade-off. (And most are a trade-off of risk and reward.)

 

There are always three alternatives.

There are three types of people in this world: those who can count and those who can't.

 

In marketing, timing is the Himalayas; all else is the Catskills.

There need be no commodities.

Simplicity is the ultimate sophistication; less is more.

 

Perception is reality.

Metaphor (no meaning without context).  Work = play.

 

Pareto's law: 20% yields 80% of the results.

Homeostasis -- central tendency, self-correction, standard deviation.

 

Be here now.  The past is a sunk cost.

Information is valuable only to the extent that it will change decisions.

All problems are opportunities.

 

Time is the scarce resource.

Beware of armchair data.

Structure follows strategy.  (Strategy = plans and policies by which a company aims to gain advantages over its competitors.)

 

Zen = perform every act as if it is all that matters.

When you wash the dishes, wash the dishes.

 

Fighting the last war: "And so he continues to plan his future with the rules of the present in mind -- heedless of the possibility that the future will have rules of its own.  Change in inherent in civilization."  --New Profits from the Monetary Crisis

 

When management treats time, space and no-matter as resources rather than as roadblocks, our methods of organization will no longer be lagging behind, at the end.  --Future Perfect

 

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.  --Chinese Proverb


 

   



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