Jay Cross helps people work and live smarter. Jay is the Johnny Appleseed of informal learning. He wrote the book on it. He was the first person to use the term eLearning on the web. He has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix.
Working Smarter, the 2010 Edition, regularly sells for $19.98 (hardcopy) and $12.00 (download). This week the hardcopy version is marked down to $16, the download to $10.
Here’s an excerpt.
I’m investigating the price-sensitivity of demand. The price will probably go up again next week.
I’ve just purchased and received a download copy. I’m not sure that it was the price that did it, but it is nice to receive the discount
This is the first I’ve actually seen an advert for the book. It appears to fit into my planned research area, and I look forward to reading it.