Jay Cross helps people work and live smarter. Jay is the Johnny Appleseed of informal learning. He wrote the book on it. He was the first person to use the term eLearning on the web. He has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix.

read more


Ram Dass: Be Love Now

posted on
November 16th, 2010
Just Jay

Baba Ram Dass wrote Be Here Now at Lama Foundation outside of Taos, New Mexico. My brother later lived in the trailer in which he wrote it. In fact, my brother now leads the Lama Foundation.

My sister in law Jan just emailed me…

Now, 40 years later Ram Dass (with Rameshwar Das) has published a new book titled Be Love Now.  I wanted to share the following email about this exciting event with you.

Dear Friends,

BE LOVE NOW, The Path of the Heart, by Ram Dass with Rameshwar Das has just been published by the HarperOne division of Harper Collins.  It’s been five years in the making and for me a truly joyful project.
Be Love Now covers the territory of the heart that Ram Dass’ journey has traversed since Be Here Now was published forty years ago.  An intimate recapitulation of his inner explorations, it includes the difficult lessons of his near-fatal stroke and a deep reflection on finding Oneness through unconditional love. The devotional path, the shower of the guru’s grace, and the inspiration of the great saints of India are all here.
Enjoy! And please help us spread the word to your family and friends and the great arc of humanity we all connect to with love.  Since Ram Dass no longer travels and lectures, your help is crucial.  Think of this as a viral marketing campaign for love.  As Meher Baba said, “Love is essentially self-communicative. Those who do not have it ‘catch’ it from those who have it … True love is unconquerable and irresistible.”
Attached is both a pdf flyer with links to the book, and to a new 40th anniversary e-book of Be Here Now (including an enhanced edition for iPad), and an opportunity to join in a live stream of a Krishna Das/Ram Dass event in New York on November 30th.  Please pass it on.  There is also a text announcement in case there is an issue with forwarding the pdf attachment.
You can order books where there’s also a great blog on Be Here Now.
Be love now,
Rameshwar Das
P.S. You will also be able to join in a live stream of the Ram Dass, Krishna Das and Sharon Salzberg retreat on Maui from December 17-19 – Register at For information on the retreat visit


  • Jay Cross - November 17, 2010 at 7:25 am -

    Correction from sister-in-law Jan: “FYI – no one person runs Lama (Jai was chairman of the board for several years – not currently) everything is done by a consensus process. Lama is actually run by the current residents (currently 9) and pretty much every decision they make goes through the consensus process. It makes for lots of meetings, but somehow it has worked for 42 years…..”

  • Leave a Reply

    + five = 13


    Welcome to Jay’s hangout on the web! There’s a lot underneath the hood here. I’ve been blogging more than a dozen years. Go to “coordinates” for a list of what to check out and how to get in touch. Don’t miss the Important Stuff collection.

    Twitter: jaycross