- I’m insanely curious and search the web many times a day. Becoming a better searcher will save me time.
- Customer learning is the new frontier. The knowledgable customer is a better customer. Moreover, co-learning forges deeper relationships. We trust companies we learn from.
- I wanted to see Google’s instructional design. As Picasso said, “Mediocre artists imitate; great artists steal.”
- Perhaps I’m in the top 10% of all drivers (although I doubt it), but I’m definitely not in the t0p 10% of all searchers.
Search is like driving a car. Most people think they’re in the top 10% of performers. Google just opened enrollment for an online course, Power Searching with Google. I signed up for several reasons: