Rules of the road for jaycross.com site
1. make it easy to buy speaking, books, engagements
2. JayCross is the brand; sell Jay
3. only the best articles and posts go here. clean, edited, consistent look
4. engage community
5. set up and use meaningful categories
6. archive = search + categories + other blogs
7. About tab = what I can do for you + bio
8. video samples of Jay speaking. top quality
Site features
have a best of category list
cloud for navigation
pic of Jay
community discussion of informal learning
book review of Work Smarter, “Read an Excerpt”
Notes
Chris Brogan’s advice on blogging
Robin’s Master New Media site
