Jay Cross helps people work and live smarter. Jay is the Johnny Appleseed of informal learning. He wrote the book on it. He was the first person to use the term eLearning on the web. He has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix.

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What Jay does for money

My service is me: my undivided attention, an open mind, a quest for excellence and forty years of experience, all focused on getting what you want. Every project I undertake is custom. I don’t do cookie-cutter engagements nor do I employ staff. If you seek a creative solution rather than yesterday’s warmed-over best practice, I’m your man.



Your goal determines how we work together. Customers have expressed delight with the results of my strategies for organizational learning, performance audits, seminars, mentoring, presentations, workshops, white papers, marketing campaigns, and change initiatives.

Informal Learning? I offer Masterclasses and Retreats.


A free phone call or Skype/Goggle+/Citrix session

Just need some quick virtual advice, a second opinion on an approach or a provider, or an informed brainstorming partner? Let’s talk on the phone or by Skype or Google+. The first ten to fifteen minutes are on me. I’m at 1.510.528.3105. If you simply can’t get enough Jay, the typical fee for the next hour is $500.

Retreat at Internet Time Lab

Get out of the office and come to Berkeley for strategic planning, exploring ideas, and innovation among the redwoods. Individuals or small groups only. White boards and nature, brought together to foster great thinking. Typical fee is $5,000 per day including lunch at Chez Panisse.

White papers and webinars

Ed-tec vendors and institutions commission us to research and write white papers that illuminate their role in the education renaissance. Most recent engagement included research, two original white papers, blog posts and tweet for $10,000. A webinar is being planned.


Our clients minimize time to performance, increase responsiveness to customers, and challenge workers and partners to be all they can be.

Jay Cross

jay on business

recent engagements:

  • improving corporate responsiveness to change
  • fostering a culture of continuous improvement
  • authoring authoritative white papers and research studies
  • facilitating teamwork and collaborative problem-solving
  • replacing traditional training with learning on demand
  • keeping professionals abreast of new developments while reducing cost
  • reducing superfluous email and bureaucratic bloat
  • attracting and retaining inquisitive, self-motivated talent
  • shifting responsibility for learning from managers to workers.
  • Profile and Recommendations