Jay Cross helps people work and live smarter. Jay is the Johnny Appleseed of informal learning. He wrote the book on it. He was the first person to use the term eLearning on the web. He has challenged conventional wisdom about how adults learn since designing the first business degree program offered by the University of Phoenix.
A synopsis of my remarks to Emerging Directions in Global Education 2011, Delhi, India
For the first 60 seconds, we listened to Yoyo Ma playing Bach’s Cello Suite #1 in G as the flowers unfolded.
As time speeds up, we perceive that what once appeared rigid is actually fluid.
Progress is unfolding at an unprecedented rate. More happens in one of your minutes than in one of your grandfather’s hours. More information has been created in the three days I have been in Delhi than in the sweep of human history from the dawn of civilization until 2004. Futurists tell us the 21st century will not contain a mere one hundred 20th century style years but tens of thousands of them.
As the years speed by, we can appreciate that educational systems that once appeared rigid are actually fluid. We can nurture them to grow this way or that. We can “flip” them, that is, reconfigure the pieces. I’ll suggest that we can, and should, rearrange the components of schooling to democratize learning.
By democratize, I don’t mean giving students the vote. Rather, democratizing learning means giving students the knowledge and permission to realize their full potential. Democratization gives students a voice in their own learning.
Be forewarned: I am an alien in your midst. I am an American, a Californian, with scant knowledge of India. My specialty is corporate learning, not higher education. And I tend to live in 2016, not the present.
Nonetheless, I’d like to share a few stories with you. Perhaps they can serve as catalysts as you consider how to reshape India’s educational systems and policies to meet the demands of the future.
Hewlett Packard Engineers
Let me tell you a story that predates the internet. In 1974, a group of Hewlett Packard engineers who had been watching lectures on electrical engineering on the Stanford Instructional Television Network were reassigned to an HP facility in Santa Rosa, California, two hours to the north and out of television broadcasting range. An instructor, Jim Gibbons, sent videotapes of the lectures to Santa Rosa. It didn’t work; the engineers weren’t learning. Accompanying the tapes with a graduate assistant didn’t work either.
Next the engineers tried something that did work. Whenever anyone did not understand a concept in a lecture, he would raise his hand. This stopped the tape. Most of the time, someone else in the group had the answer. They proceeded this way, learning without a teacher, until the end of the semester. Then Jim Gibbons carted the engineers to the Stanford campus to take the final exam.
Mind you, these engineers lacked the test scores to become Stanford students, yet they scored significantly higher grades on the exam than the resident students. Why? I think it’s because they took charge of their own learning. They learned from one another, in the course of conversation. Furthermore, they were learning in order to become better engineers, not to earn a credential.
The HP engineers had flipped the educational process. They did away with face-to-face lectures. They set their own pace and answered their own questions. They took charge of the way they learned. In other words, they democratized their learning.
Corporations
Western corporations are broken. Workers hate their jobs; customers complain of lousy service; investors receive meager returns. There has to be a better way.
In January 2012, two dozen authors, managers, and agile software developers met on a mountain top in Stoos, Switzerland, to try to reverse the situation. How could the practice of management be updated to work in a complex, unpredictable world?
The organization-as-machine, the model that served us from the dawn of the industrial age until the beginning of the 21st century, leads to a quest for efficiency. That works in stable, unchanging times, but it’s a formula for disaster amid incessant, disruptive change. The living network is a better model for today. Organizations need to conceptualize themselves as networks of individuals and teams who perpetually strive to create more value for customers.
This flips the corporation into an organization that respects people for their contributions rather than seeing them as cogs in the machine. The new order democratizes the workplace.
Corporate Learning
In America and Europe, the corporate learning function is dead or dying. A 2011 study by the Corporate Leadership Council reported that 76% of managers are dissatisfied with their corporate training function; 85% deem training ineffective; and a mere 14% would recommend training to their fellow managers. Workers and managers learn their work though conversation, collaboration, and on-the-job experience. My colleague Jane Hart calls this “learning without training.”
Enlightened corporations trust their people to pull in the resources they need. They’ve flipped corporate learning by putting the learners in charge of defining the curriculum. These corporations concentrate on building self-sustaining learning ecosystems, what I’ve called workscapes, instead of individual programs.
Education in India
India needs to train 500 million people in the next ten years. Some have proposed building thousands of new schools and challenges. Yet if the building program began in earnest tomorrow, there still wouldn’t be enough time to build the required classrooms — some six times what India has today.
What would those schools teach? The half-life of a professional skill is down to five years and is shrinking fast. It makes no sense to train people on skills that will become obsolete in short order. I’ll suggest that people need to learn meta-skills, such things as:
India has neither time nor resources to prepare teachers to transfer these skills to hundreds of millions of people. The answer? Flip Indian education. Delegate the delivery of content to electronic means, and focus teachers on coaching, leading discussions, helping people over hurdles, and relating lessons to real life. Also, teach students and workers to help teach themselves.
The time is ripe for India to democratize education, to help students to think for themselves and realize their potential.
Reflection
A couple of days after my talk, nine of us piled into a van to visit the Taj Mahal.
Hour after hour, we honked and careened our way through chaotic traffic. We passed numerous private schools and academies. Mostly, we saw tens of thousands of abjectly poor people passing the time of day in hole in the wall kitchens and shops, wandering around in rubble, or defecating in fields. I wondered what comes first, educating the millions or giving them toilets.
By 2030, India’s population will outnumber China’s. The people we talked with at EDGE are entrepreneurial and optimistic. They are accustomed to thinking things over on an enormous scale. Never before in human history has a democracy of 1.3 billion people tried to reform education. Such transformation is mind-boggling.
Where is this headed, I wondered. By this time, our discussions about educational systems were over. I tossed about in bed in anticipation of an early morning flight home and reflecting on India.
What change does India want to see? Do we expect education to flatten a highly stratified society? Will the boys and girls playing in the dirt lead more productive, fulfilling lives because they can read and write? Will they have the patience to put up with the conservatism and cronyism of the Government of India? How will India create the jobs to challenge their young minds? Might not educating the masses be akin to showing the people of the former Soviet Union the riches of the west on television?
The more I learn about India, the less I understand India. I wish my new friends and their country well. They face the largest challenge I have ever seen.
White paper by ManpowerGroup asserting that it’s not the connections that matter but the people they connect.
Stoos video interviews are up. See the Stoos Channel on YouTube.
Before the gathering in Stoos, Steve Denning put together this comparison of approaches to transforming management. I’ve revisited the document again and again.
I’d planned to begin posting my thoughts about how this Unmanagement/Stoos business impacts the administration and operation of corporate training. My friend Dawn Paulos at Xyleme beat me to the punch.
Today, the expectations of learners are much different than they were only a few years ago. Much of what is currently rolled up monolithic, one-size-fits-all courses must give way to small but relevant content updated and delivered continuously to learners based on their individual profiles or needs. In other words, learning needs to go Agile.
What’s in it for us?
Agile Development is an approach where vendors deliver very fast, iterative product development through close collaboration with its user base (i.e. training organizations).
Dawn describes the basic Agile Development process and promises to come back with implications in a subsequent post.
Dawn references Josh Bersin’s insightful post last fall which goes beyond the training function to examine the benefits of agile in HR.
The Agile Model comes to Management, Learning, and Human Resources
Over the last five years the business of software development has been totally transformed by the concepts of agile development. So is the business of Management and Human Resources.
Social Business is becoming the new normal
2012 is the year of Social Business. My Internet Time Alliance colleague Jane Hart aptly describes the coming environment:
Predictions for an upcoming new year are inevitably based on the “flow” from the current year, so if you have taken a look at my Top 100 articles of 2011 (or even my complete 2011 Reading List), you will not be surprised to hear that many predict that 2012 will be the “Year of Social Business“.
Up to now, for many organisations, Social Business has been about social media marketing and engaging customers, but as IBM explains …
“A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.”
And as Amin points out in Thriving as an HR professional in a social business era,
“With a 10-year delay, the social media revolution is finally entering the workplace and its influence is going to be comparable to the consumer social media revolution.”
As many others explain, social business will change the way we do everything, as organisations move from being traditional hierarchical businesses to networked organisations.”Social” will not just be something that is bolted-on to traditional processes but will underpin a fundamental new approach to working – and learning.
Paul Adams summed this up nicely in Stop talking about “social”.
“Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behavior almost every second that we’re awake … The leading businesses are recognizing that the web is moving away from being centered around content, to being centered around people.That is the biggest social thunderstorm, and all of us are going to have to understand it to succeed. So stop talking about social as a distinct entity. Assume it in everything you do.“
Leveraging Learning in Social Business
Installing social network software and encouraging people to exploit their connections is not enough. The fabric of a social business, its workscape, must incorporate structures and guidance to help people learn. After all, learning underpins continuous improvement and that’s what this is all about.
A sustainable workscape must provide the means and motivation for corporate citizens to learn what they need: the know-how, know-who, and know-what to get things done and get better at doing them. This takes more than access to social networking tools, blogs, and wikis. Self-organization helps but L&D professionals need to supplement social systems with scaffolding that focuses on learning. Without that, many organizations will descend into an aimless world of social noise and meaningless chit-chat.
I take chief learning officers’ abysmal track record with informal learning to-date as a warning shot. In today’s fast-paced world, people who do not learn continuously, on the job, rapidly fall behind. Yet CLOs continue to focus on formal classes, as if they’re running schools instead of creating business value. Formal classes and workshops are necessary, but they constitute a tiny slice of the overall learning pie.
Several years ago, L&D professionals began to accept the fact that learning by experience and informally, with others, has many times the impact of traditional training.
What did CLOs do with the insight that informal learning matters? Next to nothing. They left informal learning to chance. Even now, with the cost-effectiveness and responsiveness of informal learning pushing it to the top of CLO’s priority lists, most are taking baby steps if any steps at all. This is extremely disappointing. We who understand how people learn need to be at the vanguard of establishing social networks, expertise location, online communities, information streams, agile instructional design, help desks, federated content management, continuing reinforcement, peer development, and so on.
CLOs who do not make it easier for social business people to learn are toast.
These days it’s more productive to think of organizations as organisms. Managers become stewards of the living. Their role is to energize people, empower teams, foster continuous improvement, develop competence, leverage collective knowledge, coach workers, encourage collaboration, remove barriers to progress, and get rid of obsolete practices.
Living systems thrive on values that go far beyond the machine era’s dogged pursuit of efficiency through control. Living systems are networks. Optimal networks run on such values as respect for people, trust, continuous learning, transparency, openness, engagement, integrity, and meaning.
When an enterprise commits to becoming an organic, value-creating network of diverse individuals, the training department has to join the fray.
The Leader’s Dilemma: How to Build an Empowered and Adaptive Organization Without Losing Control by Jeremy Hope, Peter Bunce, and Franz Röösli
The Leader’s Dilemma describes a practical new approach to management that has grown out of a dozen years of discussions by an outfit named the Beyond Budgeting Roundtable.

Franz Röösli, who suggested Stoos as the locus of our gathering
Franz Röösli, co-director of the Roundtable and a co-author of the book, handed out copies at the Stoos Gathering. I haven’t been able to put it down.
The BBRT is an international shared learning network of member organizations with a common interest in transforming their performance management models to enable sustained, superior performance. BBRT helps organizations learn from world-wide best practice studies and encourages them to share information, past successes and implementation experiences to move beyond command and control.
The BBRT is at the heart of a movement that is searching for ways to build lean, adaptive and ethical enterprises that can sustain superior competitive performance. Its aim is to spread the idea through a vibrant community.
The Leader’s Dilemma is organized around the Beyond Budgeting Principles:
| 12 Beyond Budgeting Principles (2011) | |
| Governance and transparency | |
| Values | Bind people to a common cause; not a central plan |
| Governance | Govern through shared values and sound judgement; not detailed rules and regulations |
| Transparency | Make information open and transparent; don’t restrict and control it |
| Accountable teams | |
| Teams | Organize around a seamless network of accountable teams; not centralized functions |
| Trust | Trust teams to regulate their performance; don’t micro-manage them |
| Accountability | Base accountability on holistic criteria and peer reviews; not on hierarchical relationships |
| Goals and rewards | |
| Goals | Encourage teams to set ambitious goals, don’t turn goals into fixed contracts |
| Rewards | Base rewards on relative performance; not on fixed targets |
| Planning and controls | |
| Planning | Make planning a continuous and inclusive process; not a top-down annual event |
| Coordination | Coordinate interactions dynamically; not through annual budgets |
| Resources | Make resources available just-in-time; not just-in-case |
| Controls | Base controls on fast, frequent feedback; not budget variances |
The Roundtable believes that by replacing the command and control model with a Beyond Budgeting alternative (that is, an Empowered and Adaptive Organization), leaders can create an organizaiton that:
The Adaptive Organization relies on teams:
Some leaders struggle with the idea that many small teams can actually cost less than a few large units. While economies of scale can look seductive on spreadsheets, creating many small teams leads to a more flexible and innovative organization that, with more accountability and less management, actually consumes fewer costs.
What do we mean by ‘teams’? In Beyond Budgeting organizations we believe there are three kinds of team (excluding ‘project’ teams that are usually temporary). The executive team is the C-level suite responsible for setting purpose, goals and strategic direction as well as challenging other units to maximize their performance. Support services teams (strategy, finance, human resources, marketing, supply chain management, design, production, logistics, sales and service teams, information technology and so forth) are responsible for serving and supporting value centers. Value centre teams are responsible for formulating strategy, investing capital and delivering value (or profit). They invariably have their own profit and loss accounts and are typically created around lines of business, brands/product groups, regions/countries and plants/branches.
The aim is to create as many value centre teams as possible by sub-dividing them and adding new ventures. They should be based round a clear market niche and have a distinctive customer value proposition. On the other hand, the aim is to reduce the numbers and size of support services centres. In other words, the aim is to have as many direct costs within value centres and as few indirect costs as possible.
With a tip of the hat to Meg Wheatley, BBRT argues that the appropriate mental model for the new-age organization is the complex adaptive system:
Putting this into practice is tough. The Leader’s Dilemma offers suggestions but I’m hungry for more. Of course, finding a way to turn dreams like these into reality was the whole purpose of meeting in Stoos.
Ten days ago I flew to Switzerland for a mountaintop retreat with twenty thought leaders from around the world to ponder better ways to manage organizations.
On the flight over, I watched the film Inside Job, a documentary about the shenanigans that led to the financial meltdown fueled by the subprime mortgage bubble. The movie’s incendiary. There are lots of bad apples out there: self-serving financial engineers, ratings agencies, regulators, bankers, and more. Guilty, guilty, guilty.
As a graduate of the “West Point of Capitalism,” I’d been reluctant to condemn the system but Inside Job pushed me over the edge. Business is broken. Right before watching the movie, I read a series of Harvard Business Review articles by Roger Martin about the wrong-headedness of maximizing shareholder value. This slippery slope leads to short-term thinking, cooking the books, and screwing everyone up and down the chain except grossly overpaid CEOs. Chasing shareholder value is like trying to make your car go faster by rigging the speedometer.
Dissatisfied workers, pissed-off customers, and lousy returns on investment are the outcomes of a broken system. The current business environment is a breeding ground for Murphy’s Law. Nobody’s happy and rebellion is in the air.
Stoos is a tiny village atop a mountain about an hour south of Zurich. It’s a beautiful spot for getting away from it all. Four people — a Swiss professor, a Dutch entrepreneur and author, an American agile development coach living in Switzerland, and an American management author — realized that lots of us were talking about the same malaise with management independently. They invited us to convene on the mountain to find common ground — and a better framework for doing business.
After the two-day session in Stoos, I took the train south to Lugano, a perennially sunny town that couples Swiss efficiency and Italian verve (Mangiare!) on the shore of an Alpine lake. Fragments of the mountain top conversations rolled around in my head. My thoughts are still coming together.
Foremost is that the business world must shift its focus from things to people. Living things trump machines. Moreover, people are inherently social. We cannot thrive — or even survive — in isolation. Connections are vital to creating value. And how is that value created? By adapting to change — and that requires learning. Bottom-line: businesses are networks of learning individuals.
Financial success not the ultimate target. Chasing money for its own sake is wrong-headed and demoralizing. Drucker had it right: the purpose of business is to create and satisfy customers. People in sustainable organizations focus on doing this better and better, forever delivering more value to their customers. Do this right and the money will follow.
Source:http://en.wikipedia.org/wiki/File:Newcomens_Dampfmaschine_aus_Meyers_1890.png
For several hundred years, the machine has been the metaphor for the organization. Management’s role was to make the machine work efficiently. People were cogs; managers controlled human resources as if they were interchangeable parts. Bosses did the thinking; workers were told to get the job done. It was as if workers lacked intelligence, emotion, and initiative. Shut up and do your job.
Machines work well when you need to do the same thing over and over. They’re not so hot when doing different things is required. Denser interconnections have transformed the world into one vast complex system. The past is no longer a guide to the future. Small things have enormous consequences. Logic breaks down. Shit happens. Everything’s different.
Organism, a living system. Source:http://tolweb.org/tree/learn/concepts/whatisphylogeny.html
These days it’s more productive to think of organizations as organisms. Managers become stewards of the living. Their role is to energize people, empower teams, foster continuous improvement, develop competence, leverage collective knowledge, coach workers, encourage collaboration, remove barriers to progress, and get rid of obsolete practices.
Living systems thrive on values that go far beyond the machine era’s dogged pursuit of efficiency through control. Living systems are networks. Optimal networks run on such values as respect for people, trust, continuous learning, transparency, openness, engagement, integrity, and meaning.
On the flight back to San Francisco, I watched Werner Herzog’s fabulous film about the 32,000 year old Chauvet Caves in Southern France. Herzog says the Caves are the place “where the modern human soul was awakened.” A review noted that the paintings “are exceptional not only for their age or their historical importance, but for their beauty and grace, the strange window they offer into the development of man’s ways of looking at the world through art.” The Stoos Gathering resonates the same chord. It’s all about the creativity of people.
Those of us who took part in the Stoos Gathering are sorting through what we came up with. The punchline is “learning networks of (diverse) people creating value,” but I imagine that will be refined. You can track where we’re at and join the conversation on our website and LinkedIn group.
Next I’m going to explore the implications for professional learning and working smarter.
Stoos is a village located in the municipality of Morschach. It lies at 1,300 metres in the Swiss canton of Schwyz and has about 100 inhabitants. It is used as a small ski resort with a cable car leading to the Fronalpstock. The village itself is car-free and is accessible via a funicular. (Wikipedia)
Help the Stoos Gathering Transform Management (Forbes)
More Ideas for Jumpstarting the Transformation of Management (Forbes)
The invitation to Stoos
Stoos Network on Twitter
A great summary of the Stoos Gathering from Steve Denning
Photos from the Stoos Gathering
Jay’s initial post on Stoos
Jay’s Stoos Gathering video on YouTube
From Steve Denning, examples of companies that exemplify things we discussed at Stoos:
In terms of companies that exemplify for instance some aspects of the
principles of radical management, here are some possibilities among
some large well-known companies:
Apple
http://www.forbes.com/sites/
Amazon
http://www.forbes.com/sites/
Salesforce
http://blogs.forbes.com/
http://blogs.forbes.com/
http://www.forbes.com/sites/
Intuit
http://www.forbes.com/sites/
IBM
http://blogs.forbes.com/
http://blogs.forbes.com/
Juniper
http://blogs.forbes.com/
Banks: USAA
http://www.forbes.com/sites/
HCLT
http://www.forbes.com/sites/
Moonshots for Management by Gary Hamel
Extracts from Semco’s “Survival Manual”
In early January 2012, I’ll take the two-hour train ride from Zurich down to Schwys and on to Morschach, where I’ll board a cable car for the ride up the mountain to the skiing village of Stoos. I’ll let Steve Denning explain why:
Help the #Stoos Gathering Transform Management
Why doesn’t management advance? Why are most big organizations still run in a way that leads to steadily diminishing returns, dispirits those doing the work and frustrates those for whom the work is done? There is no shortage of good ideas for improvement. Some good ideas have been around for decades. This isn’t rocket science.
And yet overall, very little has changed. Why do most firms–and their investors–still focus on maximizing share value, which even Jack Welch called “the dumbest idea in the world”? Why do firms ignore Peter Drucker’s insight that the only valid purpose of a firm is to create a customer? Why is command-and-control still the order of the day? Why is it that even promising improvements don’t seem to last?
The Stoos Gathering
On January 6, 2012, twenty thought leaders from around the world will gather for two days in the ski resort at Stoos Switzerland to discuss what can be done to accelerate the transformation of management in organizations around the world.
We will be searching to see what can be done to create and energize organizations in ways that make them better for the organizations themselves, better for the people doing the work, better for those for whom the work is being done and better for society as a whole and to do so on a sustained basis.
The Agile Manifesto
The four of us believe that this is possible. We have seen how in 2001 seventeen software developers came together at Snowbird and crafted some ideas in the Agile Manifesto that did inspire many people working in the software industry to do things differently .
Granted, the agile movement is still evolving. But there has been huge progress. Tens of thousands of organizations around the world are developing software in a better way–better for the organization, better for the developers and better for the ultimate user.
Subscribing to something larger
We believe that one reason why this happened is that the Agile Manifesto created a kind of banner or umbrella or set of values that all of the people present could subscribe to, while still continuing to pursue their own individual variations on the theme. The individual activities were transformed into a large scale global movement, because the participants saw themselves as part of something larger.
The question that we will be exploring at the #Stoos Gathering is whether we can discover synergies that could accelerate the transformation of the way whole organizations are run. To succeed, we will need to find elements that we can all subscribe to and that will energize and accelerate the movement for global change.
Getting into this
I’m learning a lot from sources like these and from conversations with generous peers.
“Agile” means different things to different folks. It’s sort of like instructional design. Some people think instructional design is ADDIE. Others of it see instructional design as a large bag of multidisciplinary concepts and techniques. A priesthood of ID purists lash out at people who stray from strict doctrine. The strays respond that old-style ID is irrelevant.
Both instructional design and agile development are touted as superior to waterfall design. Iterative design makes sense in a rapidly-changing world. However, change is not evenly distributed. Agile is not a panacea. While work itself is increasingly conceptual, some work remains procedural; agile’s not going to be much help there. Agile also runs into a brick wall in dealing with complex systems. 75% of scrum shots fail.
This is not going to be as simple to figure out as I’d thought. Good thing I enjoy learning!
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